About Us

Fashion with heart. Built on experience. Inspired by people.

At Emma & James Boutique, everything we do begins with a genuine love for fashion and for the people who wear it. What started as a shared dream has grown into a boutique trusted by thousands of customers over the past ten years.

We are Emma and James, the founders behind the brand, and we are proud to welcome you into our world.

Our story

Emma studied Fashion Design and Styling at RMIT University in Melbourne, where she developed a sharp eye for quality, fit, and modern elegance. James grew up surrounded by fashion in a very different way, helping out in his mother’s warm and welcoming clothing store in Bowral, just outside Sydney. From an early age, he learned how important personal service and honest advice are in fashion.

After welcoming our first son, Jack, we made a life-changing decision. We chose to leave our jobs, follow our passion, and build something of our own. Something personal. Something meaningful.

That decision led to the creation of Emma & James Boutique.

Ten years of growth and gratitude

More than ten years later, we look back with pride and gratitude. What began as a small boutique has grown into a brand that serves customers across Australia and beyond. Every order, every message, and every returning customer reminds us why we started.

We are incredibly proud to have reached this milestone and even more grateful for the community that has grown with us along the way.

What we believe in

At the heart of Emma & James Boutique is a simple belief. Fashion should make you feel confident, comfortable, and truly yourself.

We stand for:

• Personal service and genuine care

• Honest advice you can trust

• Quality pieces designed to last beyond trends

• Attention to detail in every step of the experience

We do not believe in one-size-fits-all service. Every customer is different, and we take the time to look at each order and question with care. Whether it is sizing advice, styling help, or post-purchase support, we approach every interaction personally.

More than a boutique

Emma & James Boutique is more than an online store. It is a reflection of who we are, our experience in fashion, and our desire to create something that feels human in a digital world.

We want every customer to feel seen, supported, and confident when shopping with us. That is what we work for every day.

With love, always

Thank you for being part of our journey. Whether you have been with us from the beginning or just discovered us, we are truly happy you are here.

With love,
Emma & James